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Advertising agency
A primary responsibility of an advertising agency is to handle and provide services related to advertising, such as creating, planning and forming different types of promotions.
Advertising agencies are not subsidized by the client’s firm and work independently, offering an external point of view for marketing effort of the intended items.
All the branding strategies and overall marketing endeavors are handled by the advertising agencies.
Among the clients of ad agencies, each having different expertise, are businesses, corporations, non-profit organizations and government agencies.
Agencies are hired to work on a specific project, commonly ongoing series of advertising campaigns.
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