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Radio advertising
TV and radio advertising are believed to be overly expensive for most of the entrepreneurs.
Yet, it is not exactly so.
While national TV advertising indeed exceeds the entrepreneur’s budget, local radio, or TV stations can be surprisingly affordable.
Small business owners can in fact capitalize on radio advertising, that are able to reach more potential customers than any other type of ad campaigns.
What’s important is to have a deep understanding of the market, so as not to squander the capital on broadcast advertising.
To plunge into the radio advertising for the first time, preplanning is especially important.
Get yourself acquainted with the media by talking to a lot of people around you.
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