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Online advertising
There are two facets to Online Advertising, a legitimate, including search engine and network advertising and illegitimate one, such as spamming.
Typically, online advertising relies upon at least two separate firms, the advertiser or agency which purchases or funds the advertisement/publisher/network, responsible for distribution of ads.
The online advertising industry has ingeniously found technical systems to manage ad distribution according to viewing rates.
The Internet Advertising Bureau (IAB) has introduced special requirement, such as counting methodology, size and other unique business aspects.
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